Archive for the ‘corporate communications’ Category

Why did Nike do what they did?

Nike rocked the world with a controversial and divisive marketing campaign. But research shows that may be doing exactly the right thing.

Timeless customer service lessons from an epic Marriott fail

A customer service system meltdon created an epic Marriott Fail. Here is a lesson on what should have happened and change needed at the hotel chain.

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

The business case for content marketing consistency

It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.

10 Fun and Interesting Presentation Ideas

Ten interesting presentation ideas to add sizzle to your next talk

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.