Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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