3 Reasons I’m choosing people over algorithms
As a professional writer, algorithms have hurt the author’s career while relationships have saved it.
Archive for the ‘customer acquisition’ Category
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Audience or authenticity? Why building an audience strains your soul
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
4 Digital Marketing Trends Vital for the Freelancer
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Your organizational culture is your marketing
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
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