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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.

Marketing to the next generation consumer means accepting them more than understanding them.

You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.

“Never build on rented land” is a cherished content strategy idea. But is it true?

How does branding work in a world where nobody sees your ads any more? The customer is the marketer.

Pivoting my content strategy was not an easy decision, but it’s time for a change.

Consumer changes post-pandemic might dictate radical new marketing strategies.

Could Live Commerce be the next big social media mega-trend?

Strategy development used to mean months of research but today it might be being in the moment.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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