Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Archive for the ‘economics of social media’ Category
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
The Marketing Companion Podcast
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