How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Archive for the ‘economics of social media’ Category
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
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