Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
A business announcement reminds us that content has become a commodity and content shock is the strategy.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
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