Archive for the ‘economics of social media’ Category

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.