Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
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The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
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In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
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This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
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There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
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A business announcement reminds us that content has become a commodity and content shock is the strategy.
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The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
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The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
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There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
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