Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Archive for the ‘economics of social media’ Category
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
Three New Year Business Resolutions You Should Steal
This article reveals 3 doable business resolutions to make the new year your most focused and productive ever.
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
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