Four online business rules that don’t exist any more
Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian
Archive for the ‘economics of social media’ Category
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
What is Blockchain and what is its impact on marketing?
Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you’ll be able to discuss this new database changing the Internet.
How to turn social media connections into an actionable audience
A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience
The start-up strategy for beating Facebook
Want to have the next hot tech startup? Here’s a comparison of Snapchat and Blab and their opposing strategies for beating Facebook.
OfferUp offers an addictive new app for eCommerce
Do you know what apps are eating your customers’ day? One app, OfferUp, might just be swallowing large chunks of their time. Learn more about OfferUp here.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
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