Archive for the ‘economics of social media’ Category

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Four online business rules that don’t exist any more

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian