Archive for the ‘economics of social media’ Category

The Top Five Crowdsourcing Mega-trends

I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]

How to self-publish your book

Many people dream of writing their own book and luckly today you don’t need an agent or contact to experience success. How do you self-publish your book?

Social networking for business benefits, YES it works!

Why am I waving my fist in the air? You will just have to click on the video to see! I’m just not much of a video guy but hey, I’m trying! […]

Debating the future of social media leadership and strategy

This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I usually see eye-to-eye but when […]

A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]

Steal this blog: Why the economics of blogging are broken

Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then […]

Case Study: How Twitter Saved My Business

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. […]

Case study: How one blog post helped me get a job in social media

Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]