Archive for the ‘economics of social media’ Category

A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet. Last Friday, the 159-year-old New York Times, arguably the nation’s most important […]

Steal this blog: Why the economics of blogging are broken

Imagine you have composed a beautiful song. This song is a culmination of years of music lessons, performing, and experimentation. You love your song. You’re proud of your song. Then […]

Case Study: How Twitter Saved My Business

I loathe business networking. The Chamber of Commerce meetings. Networking “speed dating.” Trade shows. Business Networking International. But when I started my own business, this seemed to be the only alternative. […]

Case study: How one blog post helped me get a job in social media

Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]

Social media success story: Marketing a medical practice

Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things […]

To succeed in social media, set aside your marketing plan

Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]

Can you make money from your Twitter stream? Mack Collier just did it.

Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]

A simple strategy to convert blog visitors into sales leads

If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles the tough issue of monetizing […]

Small business? THIS is how to work the social web!

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is […]