Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
Archive for the ‘economics of social media’ Category
What are we going to do with all the social media ads?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Viral High, Viral Hangover
Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!
The social media measurement smackdown
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
How One Book Changed My Life
The story of how one little book has changed thousands of lives in a profound way.
Pinterest drives enormous blog and business success
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
5 case studies — Social technology impacting management
We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]
Three reasons marketing favors social media and small businesses
I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case […]
The Top Five Crowdsourcing Mega-trends
I had my eyes opened to the massive growth of the crowdsourcing industry at a SXSW panel earlier this year. Ever since then, I have been looking for an […]
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