Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
A surprising debate over the relative value of the personal brand versus corporate brand
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
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