Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
Archive for the ‘eMail marketing’ Category
The biggest mistake content creators make today
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
How to create a million new social media jobs
A million new social media jobs? Dennis Yu thinks this is probable and possible
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.