Archive for the ‘ethics’ Category

Marketing addiction. Is this the goal, or is this the problem?

Getting people “addicted” to a product seems like an aspirational marketing goal but now it’s actually happening in some cases. Is marketing addiction the solution or the problem?

The Facebook Congressional Hearings were more disturbing than you realize

The Facebook Congressional Hearings were more than an inquiry into troubling ads and privacy. It demonstrated a shocking lack of understanding of tech that will eventually threaten national security.

The Intolerance of Hustle

Choosing an entrepreneurial lifestyle of hustle is fine, until you shame those who don’t. There is an attitude of intolerance embedded in the hustle culture.

The Infinite Dial - Facebook Usage Drop 2018

Facebook bombshell: It has stopped growing.

New research shows that Facebook has stopped growing, by a lot. What does this Facebook bombshell mean to the company and to social media marketers?

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

When will people fight back against big tech?

The techlash: Are people ready to fight back against Big Tech?

Social media is getting dangerous, manipulating and monopolistc. The techlash: Are people ready to fight back against Big Tech?

Why you should worry about Europe’s new hate speech laws

Don’t become complacent about public posts. Europe’s new hate speech laws could affect journalists, businesses, and social media users.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.

Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.

Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.