Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
Archive for the ‘ethics’ Category
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
Why online trolls do what they do
Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!
Being normal is not a point of differentiation
A point of differentiation has to be something better than just being normal and correcting past mistakes.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
Facebook has no moral compass
Another controvery from Facebook. This seems to be nothing surprising if you conclude that Facebook has no moral compass.
Brilliant marketing, or the beginning of Big Brother?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
Is Facebook good for the world?
Facebook is creating something unique and powerful. It is a technology and a community that the world has never seen. But is Facebook good for the world?
Don’t blame the influencers for corrupt influence marketing efforts
Unilever’s CMO blasted corrupt influence marketing practices but this article explains that the real fault lies in his own company
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