Archive for the ‘ethics’ Category

Is Facebook evil?

Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.

Digital marketing: A discussion on three touchy subjects

Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion

The key decision in influencer outreach and why everyone is missing it

Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.

The ethics of broadcasting on Facebook Live

I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?

Five things Facebook is doing right

The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

How brands can avoid getting dragged down the aisle of internet infamy

Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.

How to keep yourself safe from social engineering attacks

When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?

Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?