Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Archive for the ‘ethics’ Category
Marketing’s Biggest Challenge starts NOW
Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.
From Memes to Memories: Gen-Z’s Quest for Shared Experiences
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
The first voice-synthesized podcast episode
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
That time I received death threats in a brand Discord community
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Who’s responsible for social media addiction? Me and you.
The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?
How are you dealing with time-space compression?
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
What the “Whole Self” Movement Means to Marketers
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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