10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Archive for the ‘ethics’ Category
Is Facebook evil?
Is Facebook evil? A Facebook insider called foul on the company’s efforts to use neuroscience to manipulate emotions and even our addictions.
Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
Five things Facebook is doing right
The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success
Tearing down the house: How to handle social media haters
A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.
How brands can avoid getting dragged down the aisle of internet infamy
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
How to keep yourself safe from social engineering attacks
When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?
The Marketing Companion Podcast
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