LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Archive for the ‘ethics’ Category
Do you want to build an app as a side hustle? Know the risks.
It might seem like a good time to build an app but know the risks first.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The ultimate privacy betrayal: Your smartphone is cheating on you
Your smartphone is revealing your personal life to thousands of companies. Here’s how to protect your privacy.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.