Archive for the ‘Facebook marketing’ Category

Carthage must be destroyed – and Facebook competition too.

Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

Content shock re-visited, the content marketing myths and realities

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules

Do targeted Facebook ads work as well as we think?

Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]