How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
Archive for the ‘Facebook marketing’ Category
What are the top marketing jobs and job skills post-COVID?
The pandemic has changed the world and marketing jobs along with it. What’s next for marketing employment?
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Facebook is monopolistic because we like it that way.
Facebook is monopolistic and arrogant. Just the way we like it.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Why Facebook thinks hate is good for business
Why has Facebook ignored evidence that its product is fanning hate and divisiveness?
The Marketing Companion Podcast
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