Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Archive for the ‘futurist’ Category
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Assessing a decade of social media marketing with Jay Baer
A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, […]
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
Facebook. Fake news. There are no easy answers.
The ethics and legal implications of Facebook and fake news is very complex. But there are three changes that can help.
Why influencer marketing will persist no matter what comes next
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Marketing without measurement in a world of malignant complexity
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
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