By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people […]
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is that you care about something […]
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
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