The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Archive for the ‘Influence marketing’ Category
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
The evolution of social media analytics
A rare insight into the future of social media’s evolution with Dell’s chief strategist
Case study: ROI of social influence
How do you determine value of an influence marketing campaign? A case study.
The Marketing Companion Podcast
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