No one cares about what you know, until they know you care
By Mark Masters, {grow} Community Member No one cares about how much you profess to know or how good your business is. What matters is that you care about something […]
Archive for the ‘Influence marketing’ Category
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
The Marketing Companion Podcast
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Let's plot a strategy together
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