Archive for the ‘Influence marketing’ Category

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?

How big is the creator economy? Three times larger than we thought!

New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.

Speed Kills: Why Meme Marketing Rules the Internet

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

Master the Art of Business Narrative: A Game-Changer for Marketers

Business narrative is different from storytelling and using these fundamental techniques

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

Grading 12 marketing predictions about the future

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.