The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘Influence marketing’ Category
The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
10 Ideas about the Future of Content Marketing
Web3, metaverse, content shock and the future of content marketing.
Five life lessons from 40 years in the marketing world
I’m crossing several milestones. Here are profound life lessons I’ve learned along the way.
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Influence marketing state of the nation. Is it healthy to be an influencer?
Influence marketing and influencers are under attack. It’s time to assess the state of the nation with this strategy.
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