Archive for the ‘Influence marketing’ Category

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.

Instagram isn’t fluff. It’s you … or should be!

Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.

Clubhouse is awesome and growing fast. But there are challenges for content creators.

Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.

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