Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Influencer lists are most often based on a Twitter feed, which is not very representative of anything.
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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