What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Archive for the ‘Instagram’ Category
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
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