Archive for the ‘Internet marketing’ Category

Three words that guide all content marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

Why your marketing career depends on balancing data and emotion

Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

Just because you can do micro-targeting doesn’t mean you should

With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Five questions to answer before creating an online course

Creating an online course is a legitimate and popular option for internet monetization. Is it right for you? Go through this checklist to find out.

Brands need to stop the insanity and invest in true influence

Influencer marketing is becoming a crowded space. There’s barely any loyalty between influencers and brands, especially in smaller cities and geographies. What do brands need to do today, to reap the rewards of influencer marketing tomorrow? Brands need to invest in true influence.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.