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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?

We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.

Research shows Content engagement is disconnected from brand goals like reach and resonance. What’s next?

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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