The coronavirus. A love letter.
The coronavirus is wreaking havoc. It’s time for leaders to embrace the chaos.
Archive for the ‘Leadership’ Category
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
The Marketing Companion Podcast
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