Why marketing innovators should act like artists
Marketing innovators share qualities with artists and should embrace those qualities to succeed.
Archive for the ‘Leadership’ Category
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
Hustle, UFOs, and Instagram viewing parties?
200 episodes of The Marketing Companion are worth celebrating with Instagram viewing parties, UFOs and surprise gifts!
Progress anxiety, Facebook culture, and baby animals
Short musings on progrss anxiety, mental health and marketing, and the usefulness of baby animals.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
The Marketing Companion Podcast
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