Archive for the ‘LinkedIn’ Category

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

What is the future of blogging?

What is the future of blogging? Mark Schaefer looks at the current state of long-form content on the web and how it is changing.

Is Google really Sauron?

We seem to be in a new era where the more companies abuse us, the more powerful they become. Is Google really Sauron in disguise?

Content Shock is here. Now what?

New reports show that information density is causing competitive issues for even the best-known content creators on the web. Content shock is here.

What are the most reliable content channels to connect with customers?

Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?

The future of blogging and online publishing

Is blogging dead? No, but the state of online publishing is shifting, dramatically. Mitch Joel and Mark Schaefer explore the future of blogging

5 Big tips to make LinkedIn ads work for you

If you work in B2B, it’s likely that LinkedIn is very important to you. But have you tried LinkedIn ads? Here are five ways to make them work.

Facebook content strategy is a time bomb for inbound marketing

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

What are the most important social media platforms for business?

What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.