Archive for the ‘Marketing best practices’ Category

Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.

Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.

Virtual keynote speeches are not as easy as they look. These ideas will help!

These five pandemic consumer trends show how marketing has changed forever

Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.

Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.

Mark and Amanda Russell explain the secrets of being a successful marketing consultant!

It’s a struggle to determine the best social media channel. But maybe that’s not the issue.

Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.

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