Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
Archive for the ‘Marketing best practices’ Category
The iceberg chart of content creation
Content creation success requires a long-term mindset.
The fatal flaws of Clubhouse
Clubhouse is awesome and growing fast. But there are challenges for content creators.
Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
Five Ways to Reinvent Online Conferences
Online conferences should be getting better by now. Here are five ideas you can try to take your event to a new level.
Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
The Marketing Companion Podcast
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