How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Archive for the ‘Marketing best practices’ Category
Stop blaming short attention spans!
Attention spans are short. Guess again.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
The Marketing Companion Podcast
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Let's plot a strategy together
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