The thunderous collision of civil activism and marketing
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Archive for the ‘Marketing best practices’ Category
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
15 Popular Marketing Trends: Hot or Not?
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on […]
Short and interesting new observations about the marketing world
What marketing world are you living in today? … and other observations from Mark Schaefer.
Is creating existential? When do content creators call it quits?
Are today’s content creators tomorrow’s Rolling Stones?
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
10 Conversation starters for your marketing team
Here are 10 conversation starters to re-energize your marketing department.
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