Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
Archive for the ‘Marketing best practices’ Category
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Why would somebody buy from you?
Who is buying from you? A better question is, why are they bying from you?
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
The Marketing Companion Podcast
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