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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

The most human commercial ever? Lessons for the new marketing era.

Who is buying from you? A better question is, why are they bying from you?

Very exciting digital marketing statistics that will make you leap for joy.

Customer community is more than a mailing list. It might be the future of your company.

A parasocial relationship is powerful and emotional. How do you apply the idea to your business?

Some surprising business victories and a few short takes from the world of marketing.

The pandemic may make you panic but don’t enter the doom loop. A lesson from the king of bacon.

Two mega-trends point to nostalgia marketing as a possible business priority.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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