Six Steps to Lead Influencer Marketing Without Getting Fined
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
Archive for the ‘Marketing best practices’ Category
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
How to Apply Servant Leadership Principles to Modern Marketing Practices
Servant leadership is not a new principle but it is newly-relevant in a world where marketers strive for relevancy.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
How to Streamline Your Marketing and Roar Into the 20s
New year, new decade and a chance to streamline your marketing!
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.