This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Archive for the ‘Marketing best practices’ Category
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
The iceberg chart of content creation
Content creation success requires a long-term mindset.
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