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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

My favorite marketers have a common trait and it is something that cannot be faked.

This post explores the three market disciplines that should be at the core of any marketing strategy.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?

Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?

A brand used to be what we told you. Today, it is what consumers tell each other.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

It’s hard to find a reliable marketing consultant but following these five tips will help lead you to business success.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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