An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Archive for the ‘Marketing best practices’ Category
How to Streamline Your Marketing and Roar Into the 20s
New year, new decade and a chance to streamline your marketing!
A common trait of my favorite marketers
My favorite marketers have a common trait and it is something that cannot be faked.
If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
The Marketing Companion Podcast
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