Archive for the ‘Marketing best practices’ Category

More marketing for less: Profile customers

Here’s a simple but important tip for getting more for your marketing money: profile your best customers. The term “profiling” has negative connotations from a social perspective but for your […]

For a moment, Barbie was a hooker

Fred Held, who has been a marketing executive with Mattel, McDonald’s and Burger King, responded to an article I featured on my website and had some great stories of his […]

Most painful marketing mistakes — Part 5 "complacency"

Success does not breed success. Success breeds lethargy. The people and companies I admire most are the ones who have had the guts to re-invent themselves IN THE MIDST OF […]

Most painful marketing mistakes — Part 4 "No value proposition"

Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you […]

Most painful marketing mistakes — Ego

Part two in a series of blunders I know you can avoid, gentle reader! One my wisest and favorite teachers would preach, “there is no such thing as a personal […]

Most painful marketing mistakes — Lack of strategy

Today I’m beginning a new series on the most painful small business marketing mistakes. Follow me for the next few days and you’ll get the whole picture! Mistake number one […]

Recession Essentials Part 3: Embrace customers

This is part three of a series providing the essential marketing strategies you MUST drive during this economic downturn. Allow me to start with a story. It’s short and you’ll […]

Recession Essentials Part 2: Defend your marketshare

This is part two of a series providing the essential marketing strategies you MUST drive during this economic downturn. Like a hungry wolf circling the weakest lamb, the recession will […]