The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Archive for the ‘Marketing best practices’ Category
The problem with social listening platforms and disconnected customers
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
15 Years On, Five Ways Blogging Changed My Life Forever
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Nine ideas to market to young people who avoid marketing
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
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