A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.
A music critic explained why music today is awful but it sounded a lot like a marketing lesson. This may be why marketing content is getting worse.
AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly […]
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
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