What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Archive for the ‘Marketing best practices’ Category
Is Amazon Spark primed for new social network success?
Creating a new social network is a perilous proposition but Amazon Spark may beat the odds. What marketers need to know about this new entry.
3 Lessons I learned from my creative burnout
The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Achieving escape velocity: The content discovery challenge
Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?
Creating content? When is it time to pivot (or quit?)
There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
The Marketing Companion Podcast
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Let's plot a strategy together
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