Archive for the ‘Marketing best practices’ Category

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

Achieving escape velocity: The content discovery challenge

Search algorithms are holding content “loops” in place, making the popular even more popular, and depressing content discovery. What is the strategy now?

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

3 Important relationship lessons I’ve learned from offline businesses

A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places

4 Non-Marketing Skills You Need to Become a Better Marketer

Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer

The political company? How business strategy is being re-invented by social media

Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.