Where are all the social networks?
Industry leaders once predicted many niche social networks that eventually eat away at Facebook’s dominance Why did that never happen?
Archive for the ‘Marketing best practices’ Category
When a company aligns with customer values, is it serving, or pandering?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Three lessons all new businesses can learn from the Google+ failure
Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.
Marketing’s job is to protect your brand. Are you doing your job?
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Brilliant marketing, or the beginning of Big Brother?
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
Consider the bank of goodwill as your online networking strategy
Online networking strategy isn’t complicated, but it does require making deposits the invisible bank of goodwill. This post explains how.
Returning to the human roots of marketing
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
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