Archive for the ‘Marketing best practices’ Category

The Fatal Flaw of A/B Testing

By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s […]

Four ways Facebook Instant Articles will dramatically impact marketing

The floodgates are about to open as Facebook Instant Articles integrates with Wordpress blogs. We’ll need new strategies.

5 Ways to keep up with the avalanche of online customer feedback

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

The business case for unbranded content

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Social Media and ASO: The Two Essentials of App Marketing

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

A Special Message for You: The Power of Personalized Marketing

Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.

Are marketers getting lost in the Dark Funnel?

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

Putting content marketing on time out for a moment

Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out