Why AI does not mean the doom of marketing
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Archive for the ‘Marketing best practices’ Category
Nine ideas to market to young people who avoid marketing
How do you market to young people who don’t want to be marketed to? Here are nine ideas from the RISE community!
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Artificial Intelligence, Iteration and the Future of Creators
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
The Blog Post That Shocked the World
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
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