The pandemic opened new opportunities for personalization
The pandemic is driving new customer expectations for personalization and new opportunities for businesses
Archive for the ‘Marketing Strategy’ Category
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
10 Conversation starters for your marketing team
Here are 10 conversation starters to re-energize your marketing department.
The future of influencers and retail
Influencers and retail stores will have a symbiotic new relationship according to this futurist.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
Stop blaming short attention spans!
Attention spans are short. Guess again.
The Marketing Companion Podcast
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Let's plot a strategy together
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