Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
Archive for the ‘Marketing Strategy’ Category
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.