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Archive for the ‘Marketing Strategy’ Category
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
How does Clubhouse and social audio fit into the marketing mix?
Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
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Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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