The pandemic will change influencer marketing in powerful ways
The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.
Archive for the ‘Marketing Strategy’ Category
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
Virtual conference success story: A one-month pivot
No pandemic could stop the ABA or close them down as they pivoted to a create a virtual conference success story in a matter of days.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
How to set your thinking free in a time of uncertainty
Leading in a time of uncertainty might require effectual thinking. Here are four steps to embrace the chaos in a new way.
Why I’m not dismayed by the post-crisis economic projections
Post-crisis economic projections are dire. I’m not impressed.
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