Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Asking this single question might be the key to bringing new lift to your marketing.

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Acting like a friend can be a foundational marketing strategy.

Influencer strategy must be re-imagined as young people emphasize celebrity over authority.

Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.

Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.

Gen Z trends are shaping commerce and culture. Here are 10 to consider.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.