Why Differentiation is Flat Earth Thinking for Marketers
Differentiation has been a core tenet of marketing for decades. But maybe it’s what’s the SAME that matters.
Archive for the ‘Marketing Strategy’ Category
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Why you really should care and optimize for voice search now
It’s time to optimize for voice search — for some unexpected reasons.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
What’s the difference between marketing versus branding?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.