Getting creative to reach the unreachable customer
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Archive for the ‘Marketing Strategy’ Category
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
The most human company wins: A case study
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
The impact of fake news on your marketing department
Fake news is in the news. But what does it have to do with your marketing department? Get ready.
3 Reasons I’m choosing people over algorithms
As a professional writer, algorithms have hurt the author’s career while relationships have saved it.
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
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