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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Are you faster than a speeding Snapchat? More powerful than a YouTube apology? Craft Facebook posts in the blink of an eye? Which social media superhero are you?

If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach

We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.

“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.

Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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