How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]
Archive for the ‘Marketing Strategy’ Category
How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
The business benefit of social isolation and other observations
Is the government trying to control people through social isolation? No, it’s how we make money.
Five Highlights From My New Speech on AI
Mark Schaefer’s new speech on AI is connects practical business realities with radical technological transformation.
Influencer marketing is hitting a dead end
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Artificial Intelligence, Iteration and the Future of Creators
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
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