AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly […]
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
A personal brand has to solve a problem. It’s not about you. It’s ultimately about serving the needs of your customers.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
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