Archive for the ‘Marketing Strategy’ Category

How to Make Your Podcast Last 10 Years

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

When it’s time to abandon a strategy and listen to the world

Too many business leaders fall in love with a vision. But there is a time to abandon a strategy and listen to where the world wants to take you.

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

Six inspiring new ideas on community-based marketing

Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!

Diving into the bizarre and secret world of luxury brand marketing

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

The biggest tech threat to creators is not ChatGPT

The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.

Reflecting on the most rewarding marketing experience of my life

Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]

An explanation of marketing for the arts in five minutes

A concise explanation of marketing for the arts. It’s time to think beyond social media.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.