Marketing budget cuts are inevitable. Even if you’re not facing a cutback in this current budget season, you will someday, so here is some timeless advice to hold things together when the axe comes down.
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
David DeLallo examines how AI will help a marketer’s career – not hurt it.
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
Word of mouth marketing can be enigmatic but critically important in the digital age
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?
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