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Archive for the ‘Marketing Strategy’ Category
Six inspiring new ideas on community-based marketing
Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!
Diving into the bizarre and secret world of luxury brand marketing
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
The biggest tech threat to creators is not ChatGPT
The threat to creators is not necessarily ChatGPT, although it dominates the headlines. There is another technology eating away at our audience and it’s right in front of us.
Reflecting on the most rewarding marketing experience of my life
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help […]
An explanation of marketing for the arts in five minutes
A concise explanation of marketing for the arts. It’s time to think beyond social media.
Why leaked secret documents point to the future of social listening
As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Philip Kotler commentary on Peter Drucker and the current state of marketing
The father of marketing Philip Kotler had some interesting insights into Peter Drucker, and claimed he was the “first marketer.”
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