How to set up a Social Media Command Center
Setting up a social media command center can be risky and expensive without thinking through some key strategic considerations
Archive for the ‘Monitoring strategies’ Category
10 things you need to know NOW about OmniChannel Marketing
Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social Media Marketing Pioneer @TedRubin describes his biggest marketing disappointment
Social media progress is not moving fast enough for marketing pioneer Ted Rubin
IBM CEO Ginni Rometty points to social strategy with a twist
At an IBM Partner event, CEO Ginni Rometty describes a strategy with social at the core
The evolution of social media analytics
A rare insight into the future of social media’s evolution with Dell’s chief strategist
Wordcloud hell, customer insight, and the power of the one
A wordcloud is meaningless unless you put in some work to dig deep into customer insights.
How to do Social Media Management on the cheap
A review of some of the best social media management tools for companies looking for inexpensive yet effective options
Six ways to turn Yelp into your most effective marketing channel
Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.
The Marketing Companion Podcast
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Let's plot a strategy together
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