New research reveals Americans migrating to three social media platforms
New research reveals Americans are avoiding ads at record rates, buying up smart speakers, and migrating to three main social media platforms
Archive for the ‘Podcasts’ Category
New media, new culture and how it’s confounding brands
YouTube’s most popular star PewDiePie got into hot water with videos that some interpreted as hate speech but his popularity soared. What’s going on here?
A strategy to stay relevant in a tumultuous marketing world
Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
What does digital transformation mean to marketing?
By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and […]
Is the Age of Apple over?
Sales are down, critics are on the rise, and Apple is falling behind on several key technologies. Is the Age of Apple over?
What every marketer needs to know about the Internet of Things
The Internet of Things will have a profound impact on marketing. Carnegie University professor Ari Lightman provides insights on what’s coming next.
The gig economy and conversational marketing
The gig economy now makes up 2 percent of the U.S. economy and it’s on the rise. Technology is opening up amazing new freelance opportunities
An insider’s view of the American election and its meaning for marketers
America has been through a tumultuous election cycle. Here’s an extraordinary view of the American election and its impact on business and marketing
A content dominance strategy drives new media economy
Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.