A strategy to keep up with marketing change
How do you keep fresh and up to date on all the marketing change happening in our world? Mark Schaefer and Tom Webster provide their thoughts
Archive for the ‘Podcasts’ Category
What are the most important social media platforms for business?
What are the most important social media platforms for business? If you want to attract an actionable audience for the least amount of effort, this post is your guide the best social media platforms.
Lions and Tigers and Buyer Personas … Oh My
In this new episode of The Marketing Companion, we dissect buyer personas, The Kardashians, and the Star Trek holocracy.
What you need to know about emerging content forms
Frenzied competition in the content marketing space is forging new content forms that open up a world of new possibilities.
Maybe your podcast is not a podcast
New research reveals people are unfamiliar with podcasting and that fact may keep your podcast from reaching its full potential
Is social media engagement still a thing?
Remember when social media engagement was important? Trends may indicate otherwise.
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
How to change your company culture for marketing success
Your marketing success may not depend on your budget, your strategy or your people. It might be up to your company culture. Can you change it?
Don’t block me bro: Internet ad blocking takes hold
Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?
The Marketing Companion Podcast
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